According to survey data, in 2023, the number of Chinese students studying in France reached 25,605, while the total number of Chinese students in Italy, Germany, Spain, the Netherlands, and the United Kingdom amounted to 218,046. For businesses, this market size is quite substantial.
Simultaneously, August and September each year mark the peak period for Chinese students studying abroad, presenting a crucial opportunity for them to become acquainted with new brands. Therefore, businesses should seize this opportunity to promote their brands, enhancing brand awareness and market share. During this timeframe, businesses can utilize targeted marketing and promotional activities to attract the attention of students, expand brand influence among the new generation, and explore potential new users, thereby distinguishing themselves in the competitive market landscape.
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