Red Scarf
Uniting Cultures, Connecting Markets - Your UK Gateway to European Excellence for the Chinese Expatriate.
Red Scarf, a pioneering online platform in the UK , specializes in bridging European brands with the vibrant market of Chinese expatriates. With our deep understanding of the unique needs and preferences of our audience, we offer tailor-made value-added consumer information services that resonate with our community. Our expertise lies in not just connecting people with products, but in creating meaningful experiences that celebrate cultural diversity and inclusivity.
As a proud member of the ECTIME group family, following our recent strategic cooperation, we continue to uphold our distinct brand identity while leveraging the extensive network and innovative technology of ECTIME group. Our commitment is to continually enhance our service offerings, ensuring a seamless and enriching online shopping experience for our users.
Activité du compte Red Scarf
Weibo Followers
540,000
Red Followers
31,000+
450,000+
App & Web Daily Active Users
31,000+
Monthly Unique Visitors
240,000+
Newsletter Subscribers
20,000
Publicité sur la plateforme
Un éditeur local pour la communauté chinoise au Royaume-Uni, vous aidant à vous connecter au marché chinois.
Gestion de communauté sur les réseaux sociaux
Aider les marques britanniques à prospérer dans le paysage des médias sociaux chinois grâce à la configuration de comptes experts et à la surveillance des tendances.
Relations publiques
Campagne
Élaborer des campagnes de relations publiques percutantes pour les marques grâce à une collaboration stratégique avec les influenceurs KOC et KOL, générant un UGC authentique qui résonne auprès du public.
Ligne à
Événement hors ligne
Transformez l'engagement en ligne en expériences réelles grâce à des stratégies d'événements O2O transparentes, connectant les marques à votre public de manière mémorable et percutante.
Business
Collaboration
Cases
Explore real-world examples of how our solutions have empowered brands to connect with audiences globally. Each case highlights unique strategies, measurable results, and the impactful experiences we create. Discover how our tailored approaches drive success and foster meaningful connections across diverse markets.
Fashion Brands
Through our platform, Burberry gained 11,875 views on WeChat and 83,000 on Weibo. We’ve also boosted the visibility of jewelry brands like Garrard, Monica Vinader, and Astrid & Miyu, driving significant traffic on both platforms in China.
Beauty Brands
We've promoted brands like Fresh, Shiseido, Kishl's, and Lancôme on WeChat, Weibo, and little Red Book, with Fresh gaining 44,000+ views and others attracting thousands.
Food Brands
We partnered with Yanji BBQ, generating over 9,000 views for their charcoal-grilled skewers and Korean cuisine, boosting brand exposure and attracting food enthusiasts.
Real Estate Brands
WeChat campaigns for real estate clients saw major success, with UK property sales articles reaching 32,000 views and citu highlights 28,000. JLL collaborations on market trends drew tens of thousands more, boosting exposure in China.
Legal Insights
Our articles on legal topics like frozen bank accounts and UK visas, supported by Jackson & Lyon, have attracted tens of thousands of views. We offer guidance on legal and visa issues for those living in the UK.
Wellness Brands
Holland & Barrett saw 14,000 views on artcles and 41,000 views on a Black Friday post, boosting its visibility in the Chinese market through our platform.
Media Brands
TEMU is one of our long-term customers. In this first cooperation, the number of purchase orders was the most important for the brand, with more than 100 purchase orders from 4 countries.
Our Services
Explore our comprehensive range of solutions crafted to connect brands with a global audience. Each service is designed to enhance brand visibility, foster community trust, and drive impactful engagement across diverse markets. Discover how we empower brands to thrive in today’s interconnected world.
01/10
Targeted Social Media Channel
The Targeted Social Media Channel connects brands with Chinese-speaking users on platforms like WeChat, Weibo, and Little Red Book. Engaging posts and videos keep users informed on the latest brand updates.
02/10
In-Depth Branding Article
The In-Depth Branding Article, featured on both the app and website, includes an eye-catching title, cover banner, and expert recommendations. Direct links lead users to brand sites for seamless product exploration.
03/10
High-Impact Homepage Banner
The High-Impact Homepage Banner includes a full homepage takeover and three mid-page placements, each linking to editorial content. Users gain easy access to exclusive promotions, enhancing brand visibility.
04/10
Personalized Mobile Push Notification
The Personalized Mobile Push Notification provides timely updates, directly linking users to editorial articles. This delivers brand information right when it’s needed, driving immediate engagement.
05/10
Attention-Grabbing Shared Splash Ad
The Attention-Grabbing Shared Splash Ad appears for 5 seconds on the app’s entry screen, directing users to editorial content. This ad format captures attention upon login, enhancing brand presence.
06/10
Exclusive Newsletter Update
The Exclusive Newsletter Update provides users with the latest brand news, insights, and trend information, helping them stay connected and informed about upcoming promotions.
07/10
SEO-Optimized Tutorial Article
The SEO-Optimized Tutorial Article offers users valuable product guides and tips, published on both the app and website. Its SEO-friendly format ensures easy searchability, extending brand reach.
08/10
Authentic Experience Review Article
The Authentic Experience Review Article provides genuine insights from real visits, assisting users in making informed decisions. Searchable on Google, this article offers continuous brand visibility.
09/10
Engaging WeChat Official Account Update
The Engaging WeChat Official Account Update shares selected articles and promotions, providing followers with direct access to the latest brand news and strengthening user-brand connections.
10/10
Consistent Social Media Content
The Consistent Social Media Content across WeChat, Weibo, and Little Red Book builds brand recognition. Users stay updated with regular posts that keep them connected with their favorite brands.