Red Scarf
Uniting Cultures, Connecting Markets - Your UK Gateway to European Excellence for the Chinese Expatriate.
Red Scarf, a pioneering online platform in the UK , specializes in bridging European brands with the vibrant market of Chinese expatriates. With our deep understanding of the unique needs and preferences of our audience, we offer tailor-made value-added consumer information services that resonate with our community. Our expertise lies in not just connecting people with products, but in creating meaningful experiences that celebrate cultural diversity and inclusivity.
As a proud member of the ECTIME group family, following our recent strategic cooperation, we continue to uphold our distinct brand identity while leveraging the extensive network and innovative technology of ECTIME group. Our commitment is to continually enhance our service offerings, ensuring a seamless and enriching online shopping experience for our users.
Monthly Unique Visitors
240,000+
App & Web Daily Active Users
31,000+
450,000+
Weibo Followers
540,000
Red Followers
31,000+
Newsletter Subscribers
20,000
Red Scarf account activity
Platform Advertising
A local editor for the Chinese community in UK, assisting you in connecting with the Chinese market.
Social Media Community Management
Helping UK brands thrive in China's social media landscape with expert account setup and trend monitoring.
PR
Campaign
Crafting impactful PR campaigns for brands through strategic collaboration with KOC and KOL influencers, generating authentic UGC that resonates with audiences.
Oline to
Offline Event
Transforming online engagement into real-world experiences through seamless O2O event strategies, connecting brands with your audience in memorable and impactful ways.
01/10
Social Media Channels
1. Website
2. App
3. Wechat
4. Little Red Book
5. Weibo
02/10
Branding Article
The Branding Article is published simultaneously on the Res Scarf app and website.
In the editorial layout, you'll find:
1. Title, Cover Banner, and Introduction: A brief summary that piques readers' interest based on their needs.
2. Direct Links: Connects to the marketplace or brand's website.
3. Expert Product Recommendations: Curated by our experienced editors, tailored to our users' purchasing behaviors.
03/10
Homepage Banners
1. Homepage site Takeover
2. Homepage Mid Banner 1
3. Homepage Mid Banner 2
4. Homepage Mid Banner 3
04/10
Mobile Push Notification
Appearing on the Red Scarf Application and linked to the editorial article.
05/10
Shared Splash Ad
Appears on the Red Scarf Application, lasts for 5 second before entering the homepage, and is linked to the editorial article.
06/10
Newsletter
The newsletter on the Red Scarf Application provides users with the latest update, exclusive content, and insights tailored to their interests, keeping them informed about trends and promotions.
07/10
Tutorial Article
The Tutorial Article serves as a soft branding and advertising piece featured in the Tutorial section of the Red Scarf application and website. It can also be easily on google when searching relevant keywords, helping to reach a broader audience.
08/10
Experience Review Article
Experience Review Articles provide firsthand insights based on real visits. These soft branding articles appear in the Tutorial section of the Red Scarf application and website, and can also be found through relevant keyword searches on Google. Once published, they remain permanently on the Red Scarf platform.
09/10
WeChat official
account Push-up
Articles pushed on the Red Scarf WeChat public account include selected Push-ups, which are displayed on the push page.
10/10
Social media Content
We are active generators on the most popular Chinese social media Platforms
- WeChat (posts)
- Weibo (posts)
- Little Red Book (posts/videos)
User Cases
Air China has grown 500+ newcomer registrations in the past fiscal year.
Transit
system
Our platform drives massive exposure for media brands with content on musicals, exhibitions, and concerts attracting hundreds of thousands of views across WeChat, Weibo, and more. Partner with us to boost you brand's visibility and engage with passionate audiences.
Media Brands
WeChat campaigns for real estate clients saw major success, with UK property sales articles reaching 32,000 views and citu highlights 28,000. JLL collaborations on market trends drew tens of thousands more, boosting exposure in China.
Real Estate Brands
Holland & Barrett saw 14,000 views on artcles and 41,000 views on a Black Friday post, boosting its visibility in the Chinese market through our platform.
Wellness
Brands
Through our platform, Burberry gained 11,875 views on WeChat and 83,000 on Weibo. We’ve also boosted the visibility of jewelry brands like Garrard, Monica Vinader, and Astrid & Miyu, driving significant traffic on both platforms in China.
Fashion
Brands
We've promoted brands like Fresh, Shiseido, Kishl's, and Lancôme on WeChat, Weibo, and little Red Book, with Fresh gaining 44,000+ views and others attracting thousands.
Beauty Brands
Our articles on legal topics like frozen bank accounts and UK visas, supported by Jackson & Lyon, have attracted tens of thousands of views. We offer guidance on legal and visa issues for those living in the UK.
Legal Insights
We partnered with Yanji BBQ, generating over 9,000 views for their charcoal-grilled skewers and Korean cuisine, boosting brand exposure and attracting food enthusiasts.
Food
Brands
